Ugh, not another one of these:
Does Steve Jobs like making these big keynote announcements? Call me crazy (Hi, Crazy!), but didn’t he just do one of these last month? And then, another one like two months before that? And then, every time Steve plans one of these announcement keynote things, the rumor websites go wild trying to predict things, and looking at what Apple Legal has censored, etc. MacRumors’ rumor roundup has links to all of these places where the legal geniuses have triumphed. You know something, Apple? If you hate rumor websites that much, how about you stop with the keynotes and announce new products like everybody else does? Just randomly pop it on your website one day and issue a press release–it’s painless! You would totally catch the rumor websites off guard!
Okay, whatever, so it’s another big keynote coming up tomorrow, and this time it’s all about music again. And it’s right before the holiday shopping season again. This is starting to sound like a pattern, right? Apparently not, since everyone is complaining again that iPod updates are “overdue.” How long will it take these websites to figure it out–Apple sells most of its iPods during the holiday shopping season, which is why they annually revamp the lineups right before the holiday quarter starts. I don’t see what’s so hard to get here. This is a big reason why I continue to do podcasts: because a mainstream press can be very stupid a lot of times and I feel it’s my duty to get out some stuff that makes a bit more sense. *sigh*
But one of the things that I really want to remind the Apple/Mac news stream is that rumors are rumors. This means that they’re rumors, which means that they really aren’t confirmable, which is why I tend to make my predictions based upon what I’d like to see, not based upon what will happen, because if I say something “will” happen, and it doesn’t, I’ve now successfully reduced my credibility. That’s why I make predictions based on things that I’d like to happen, which means there’s no credibility involved whatsoever. How many times have you seen a rumor be right? You could probably count them on the fingers of one hand, with the last time that I can personally recall being the Intel Macs announcement from June 2005. And Apple always throws something out that you can’t predict. Who would have expected Apple to have ZERO Mac announcements at Macworld 2007? Who was thinking that Apple would do a .Mac Web Gallery–and that’s it? And nobody was ready for the announcement of Safari for Windows. Rumors are rumors, and not much else.
So with that downer, what would I think would be more likely to be seen tomorrow? Again, this is just personal opinion, with absolutely no factual backing. Let’s tackle the rumor roundup one by one:
Continue reading »
Tags: announcements, Apple, iPhone, iPod, iTunes, Keynote, music, rumors, Steve Jobs
