Dear Douglas,

Your .Mac membership will expire on June 27, 2007 PDT. Set your .Mac membership to renew now so you can enjoy uninterrupted service.

As you know, we’ve been enhancing .Mac to make your connected life even easier. .Mac makes it easy to share what you create with iLife ‘06 and publish with iWeb—Photocasts, blogs, podcasts, and other web pages. Your .Mac account includes 1 GB of combined iDisk and email storage, with options to upgrade to more. Your iDisk is accessible directly from the Mac OS X Finder and from a browser on any Internet-connected Mac or Windows PC. Backup 3 makes safeguarding your valuable files easy and convenient with features including one-step backup of photos, movies, and music. .Mac Groups lets you bring the groups you belong to online to share messages, calendars, group files, and web pages. And .Mac provides a steady stream of discounts and member benefits on Mac-related software and services. Be assured, there’s more to come in the year ahead.

Remember, .Mac costs only 99.95 USD. Renew your account now.

This is the form letter that I got today from .Mac, in which they beg me to give them another $100 for the next year. I find it interesting how they talk about their enhancing .Mac. In the last year, about the only thing that they’ve changed on .Mac is the new version of their webmail! I have serious doubts about them having “more to come” in the year ahead.

Apple is going to have to do a lot more than that to convince me to give up $100/year for the ripoff that is .Mac.